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Amersham & Wycombe College Buckinghamshire

Peter Jones Enterprise Academy

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“Entrepreneurs are not born, they’re made.”

The Peter Jones Enterprise Academy is an opportunity for entrepreneurs to realise their business dreams.

The Peter Jones Enterprise Academy was set up when Peter Jones decided that there was a dearth of practical tuition focused on and leading to formal qualifications based on innovation and entrepreneurial flair.  With his main business focus in Marlow, it was natural that we were chosen to be the first of what is now a network of academic outlets for the scheme.

The Peter Jones BTEC Level 3 Extended Diploma in Enterprise and Entrepreneurship course is strongly based on (and shares a lot of common ground with) the BTEC Level 3 Business course.  Both carry the same number of qualifying UCAS points and lead to the award of certificates with the same value.  But what makes the PJEA course stand out is in the delivery of units, many of which are specifically slanted towards innovation and creativity in commercial life.  Learners are required either to set up or consider how they might go about starting a small business and then go on to study the theory of business in the context of a real life micro-enterprise.

Guest speakers from a wide variety of businesses visit each year and talk about their own entrepreneurial journeys and/or experiences of commercial or not-for-profit enterprises and we also organise trips out of College to business events both locally and further afield.  One of the key benefits of this is that learners are able to relate classroom theory to their own future.  This year we have welcomed guests from Grant Thornton, BMW UK, Elvis & Kresse, Chiltern Rangers, GradWeb, Redwood Technologies and Tangle Teezer and as a result of this all our second-year students are currently spending their month long work experience period with some of the most inspirational and forward-looking companies in their respective fields of operation.


Meet Peter Jones at the graduation: All learners who pass the qualification are invited to the annual graduation ceremony where they get to shake hands with Peter and have their photo taken with him, and he becomes part of their story.

He won!  Level 3 learner, Jamie Gamble, made the Finals of the National Entrepreneur of the Year Award and presented his business to the panel, which includes Peter Jones, on Wednesday 15th June.  At the Graduation Ceremony on Monday 4th July he was crowned the winner!  This is the third time that a PJEA student from our College has won this prestigious award.

jamie-gamble-463x1024      jamie PJEA BE

Have a look at some images and videos from the Peter Jones Academy.

Our students recently took a trip to Chesham Market to sell their wares, here’s how it went:



Course Campus Full/Part Time Start Length
BTEC Level 3 Extended Business Diploma in Understanding Enterprise and Entrepreneurship (PJEA) Amersham Full Time 11/09/2017 2 Years

Student stories

Jamie Gamble

Peter Jones Enterprise Academy

For the third time in six years an Amersham & Wycombe College PJEA student has won the title of National Entrepreneur of the Year.  Jamie Gamble, who developed Panda Skateboards, a business for manufacturing environmentally friendly skateboards, was presented with the award and a £5000 cheque to help develop his business by Peter Jones CBE in July 2016.

Jamie  said: “I am so incredibly pleased to have won National Entrepreneur of the Year. Since joining the Peter Jones Enterprise Academy I have achieved more than I ever thought was possible. The Academy has been amazing for growing my business.  Having the opportunity to pitch to Peter Jones and the other board members was fantastic. The support for my business idea and financial investment will be hugely beneficial – not least because I need to buy a laser engraving machine to help me to trade full time!”

David Humpston

Peter Jones Enterprise Academy

David was crowned National Entrepreneur of the Year 2014 at the Peter Jones Enterprise Academy student Graduation Ceremony in London this July and won the Edge Challenge in November for his innovative business idea – Viewpoint Videos.

David, who has just completed a BTEC in Understanding Enterprise and Entrepreneurship with the PJEA, received the Entrepreneur of the Year trophy and a cheque for £5000 from Peter Jones CBE, to further develop his business idea.  More recently David was presented with a further cheque for £3000 at the Edge Challenge awards by Deputy Prime Minister Nick Clegg.

“My business idea is called Viewpoint Videos, it’s an experiential online video company that allows customers at experience centres to feature in their own action-movie style point of view video, which they can instantly relive online.”

“The PJEA course at College provided me with the skills set I needed to run my own business, from great tutors with real business experience, sessions to guest speakers with incredible life stories, and the chance to receive one-to-one mentoring from people who have ‘been there and done it’,” David concluded.

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