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Amersham & Wycombe College Buckinghamshire

Peter Jones Enterprise Academy

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“Entrepreneurs are not born, they’re made.”

The Peter Jones Enterprise Academy is an opportunity for entrepreneurs to realise their business dreams.

Click here for a special message from Peter Jones.

Set up by Peter Jones, CBE, star of ‘Dragon’s Den, the Academy was born here at Amersham & Wycombe College in 2009 and was first in the UK to offer courses in enterprise and entrepreneurship where students are able to set up and run their own businesses. Now in its third year, we offer level 2 and level 3 courses to 16-19 year olds, and a fast track 14 week course aimed at learners 19 years and over, who want to set up their own businesses.

To make the course as commercial and relevant as possible, Peter Jones’ vision was to bring the boardroom into the classroom through a significant amount of the syllabus being delivered by visiting guest speakers from industry (for example trademark experts, tax specialists, social media pioneers). There are also termly master classes from well-known entrepreneurs – such as David and Vanessa Gold of West Ham and Ann Summers fame and Paul Lindley of Ella’s Kitchen fame – all of whom inspire learners with their tales of trials and tribulations on their journey to success. There are monthly business surgeries where learners have one-to-one meetings with people from business to discuss their ideas and any current issues they would like advice on. All learners get to pitch their business ideas, Dragon’s Den style, to a panel of investors.

Meet Peter Jones at the graduation: All learners who pass the qualification are invited to the annual graduation ceremony where they get to shake hands with Peter and have their photo taken with him, and he becomes part of their story.

Have a look at some images and videos from the Peter Jones Academy.


Course Campus Full/Part Time Start Length
BTEC Level 3 Extended Business Diploma in Understanding Enterprise and Entrepreneurship (PJEA) Amersham Full Time 07/09/2015 34 Weeks
BTEC Level 2 Diploma in Understanding Enterprise and Entrepreneurship (PJEA) Amersham Full Time 07/09/2015 30 Weeks
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