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Amersham & Wycombe College Buckinghamshire

Peter Jones Enterprise Academy

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“Entrepreneurs are not born, they’re made.”

The Peter Jones Enterprise Academy is an opportunity for entrepreneurs to realise their business dreams.

Click here for a special message from Peter Jones.

Set up by Peter Jones, CBE, star of ‘Dragon’s Den, the Academy was born here at Amersham & Wycombe College in 2009 and was first in the UK to offer courses in enterprise and entrepreneurship where students are able to set up and run their own businesses. Now in its third year, we offer level 2 and level 3 courses to 16-19 year olds, and a fast track 14 week course aimed at learners 19 years and over, who want to set up their own businesses.

To make the course as commercial and relevant as possible, Peter Jones’ vision was to bring the boardroom into the classroom through a significant amount of the syllabus being delivered by visiting guest speakers from industry (for example trademark experts, tax specialists, social media pioneers). There are also termly master classes from well-known entrepreneurs – such as David and Vanessa Gold of West Ham and Ann Summers fame and Paul Lindley of Ella’s Kitchen fame – all of whom inspire learners with their tales of trials and tribulations on their journey to success. There are monthly business surgeries where learners have one-to-one meetings with people from business to discuss their ideas and any current issues they would like advice on. All learners get to pitch their business ideas, Dragon’s Den style, to a panel of investors.

Meet Peter Jones at the graduation: All learners who pass the qualification are invited to the annual graduation ceremony where they get to shake hands with Peter and have their photo taken with him, and he becomes part of their story.

Have a look at some images and videos from the Peter Jones Academy.


Course Campus Full/Part Time Start Length
BTEC Level 2 Diploma in Understanding Enterprise and Entrepreneurship (PJEA) Amersham Full Time 07/09/2015 30 Weeks
BTEC Level 3 Extended Business Diploma in Understanding Enterprise and Entrepreneurship (PJEA) Amersham Full Time 07/09/2015 34 Weeks

Student stories

Mimi Harker

Mimi Harker OBE

PJEA Certificate in Enterprise & Entrepreneurship

As a result of attending the Peter Jones Enterprise Academy, at Amersham & Wycombe College, I did something I never dreamed of doing – I launched my own business and am going to be exhibiting at the Ideal Home Show this Christmas!  None of this would have happened without the adult course, which will help you too to learn how to run your own mini empire.  The course teaches you every aspect from concept to realisation, from market research to business plan and at the end of it, you have a really comprehensive understanding of your market place and where your business fits in.

For me, I realised that in order to be successful, I had to create a totally new market place for my product and so ‘Mimi’s Marvellous Mixers’ was born, a range of delicious, home-made chutney mixers, which can be used in so many different ways that the word ‘chutney’ becomes redundant! And a new market sector has been created as has a chutney with attitude!


PJEA is an amazing course and Amersham is extremely lucky to have a college on our doorstep which offers a real variety of courses to suit students of all abilities and ages.   There is a lot of publicity surrounding getting young people to stay in education, and quite rightly too as education provides you with options and opportunities, no matter what subject you go for.  It’s about getting a tangible qualification under your belt, no matter what it is, as it will help you build the foundations you need for your future.   However, there is very little publicity for adults who wish to do something different with their lives and who may want to try a different route to success and survival!


I cannot recommend the adult PJEA course enough if you have always wanted to have a go at running your own business and want to take a different route.  The course tutors are amazing and the industry experts and gurus you meet, might be mentors, who help you achieve your success.  If you want to find out more about this treasure on our very own doorstep, give the college a ring and find out whether it’s for you!  Good luck!  We need more entrepreneurs to give our area a massive boost.



Ayo Jenyo

Peter Jones Enterprise Academy

“My childhood dream, from the age of seven, was to one day set up and run my very own business.

The Academy taught me that entrepreneurship is similar to an iceberg, in that 90 per cent of its mass is underwater. The depth of 90 per cent of an entrepreneur is drive, hunger, ambition, the ability to be a sponge, continually learning and picking up skills amongst many more others. What the academy allowed me to do was to take a dive beneath water in order to explore my limits.”

Throughout his year at the Academy, Ayo faced his fair share of trials but he learnt the importance of positive thinking and hard work, which all paid off when he was awarded the National Entrepreneur of the Year award in 2010. Three years have passed since Ayo graduated from the Academy and he is now running a successful property investment company with two experienced investors. Most recently Ayo was invited to act as the Academy spokesperson when Academy Ambassadors attended a reception at Buckingham Palace with His Royal Highness The Duke of York and Peter Jones CBE.


Jane Flowerdew

Peter Jones Enterprise Academy

“I have 2 children and was made redundant when I started my maternity leave with my second daughter in 2007.

I dreamt of starting my own business and had many ideas but lacked the know-how to get started. I did all the Business Link one-day start-up courses, and read everything I could about starting a business. However, none of these actually helped me enough to start a business. It was the Academy’s short adult course that helped me crystalise my vision, channel my passion and helped me gain the confidence to realise my dream.”

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